Abdulmuluku Musa Wokili
Social Media Manager | Freelancer
Nigeria (Remote), NG.About
Highly dedicated Social Media Manager and Freelancer with 2 years of experience, specializing in crafting data-driven strategies for independent contractors, small businesses, and self-employed individuals. Proven ability to drive organic growth, increase engagement, and build recognizable brand identities, consistently delivering measurable results across diverse client portfolios.
Work
Sokoto Book and Arts Festival
|Social Media Manager
Remote, Unknown, Nigeria
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Summary
Spearheaded and optimized social media management for the Sokoto Book and Arts Festival '25, focusing on dynamic content strategies.
Highlights
Optimized the social media professional dashboard, spearheading a dynamic content strategy that resulted in a cumulative 114% growth in reel and post views across Q3 2025.
Significantly amplified reach by driving a 608% increase in Reel and Post Views, totaling 30K views.
Expanded audience base by achieving a 553% rise in views from non-followers in August through strategic content, including 5 Reels and 38 Posts.
Sokoto Book and Arts Festival
|Social Media Manager
Remote, Unknown, Nigeria
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Summary
Managed and optimized social media for the Sokoto Book and Arts Festival '24, driving brand visibility and audience engagement.
Highlights
Managed and optimized SOBAFest's social media, achieving 14,000+ reach and 958 interactions within a one-month period (August 29 - September 27, 2024).
Drove significant audience expansion, increasing follower count by 573 during the festival period.
Developed and executed a comprehensive content strategy, planning and publishing 43 engaging pieces across platforms to boost brand visibility and audience engagement pre-festival.
The Lexicon Lounge
|Social Media Manager, Strategist & Analyst
Remote, Unknown, Nigeria
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Summary
Provided comprehensive social media management, strategy, and analytics for The Lexicon Lounge, focusing on driving engagement and viewership.
Highlights
Executed comprehensive social media management, delivering strong growth metrics including a 276% increase in views and 70% in content interactions.
Expanded audience reach and engagement, achieving a 416% increase in viewers and 22.2% follower growth.
Drove high-performing content, generating over 9,000 post views within 60 days, attracting 1.2K-1.4K viewers, and accumulating 3 hours of watch time, with Reels as a key driver.
Etag Globak Concept Limited
|Social Media Manager & Strategy Developer
Remote, Unknown, Nigeria
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Summary
Developed and managed social media strategy for Etag Globak Concept Limited, an Agro Business, to enhance online presence and engagement.
Highlights
Generated 16,000 post views on the TikTok platform over a 60-day period, significantly expanding brand visibility.
Drove substantial audience engagement, accumulating 1,975 likes, 7 comments, and 6 shares.
Captured audience interest effectively, resulting in 107 profile views within 62 days.
Digital Literacy Champion
|Social Media Strategist & Content Creator
Remote, Unknown, Nigeria
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Summary
Executed social media strategy and content creation for Digital Literacy Champion, enhancing online presence and engagement.
Highlights
Spearheaded Instagram growth initiatives, increasing reach by 54.5% and interactions to 6,000 within a 3-month period.
Elevated LinkedIn presence by improving engagement by 162% through strategic and consistent content planning.
Developed and implemented tailored social media strategies, effectively translating community service objectives into engaging digital content.
Skills
Social Media Management
Social Media Management, Social Media Strategy and Planning, Audience Engagement and Growth.
Content Creation
Content Creation, Graphic Design, Copywriting, Video Editing.
Digital Advertising
Paid Advertising Campaigns, Influencer Outreach and Collaboration.
Analytics & SEO
Analytics and Performance Reporting, SEO and Hashtag Research.